13240 Ocean Vista Rd | SOLD $2,675,000 San Diego, CA 92130

Case Study: How We Sold 13240 Ocean Vista | $200K Over Asking

OFFERED AT $2,499,000

Marketing and Selling Strategies Matter. But It All Starts with Who You Hire to Represent You!... Read More >

Marketing and Selling Strategies Matter. But It All Starts with Who You Hire to Represent You!

Property Overview

Nestled in the heart of San Diego at 13240 Ocean Vista Rd, this home offered stunning views of the Del Mar race track and the ocean. Despite its prime location, the property faced some challenges:

  1. Highway Noise: The I-5 freeway's noise was a significant drawback.

  2. Outdated Furnishings: The interior decor needed an update.

  3. Rising Interest Rates: Many buyers were hesitant due to increasing mortgage rates.

Challenges and Solutions

Highway Noise

To tackle the noise issue, we brought in local high school jazz musicians to play live in the backyard during the open house. Their music created a relaxing atmosphere that highlighted the serene view.

Outdated Furnishings

The home's furnishings were updated with modern, stylish pieces. Professional staging transformed the space, making it more appealing to today's buyers.

High Interest Rate Environment

With rising interest rates, we knew we had to make the in-person experience unforgettable. This would motivate buyers to act fast and make competitive offers.

Preparation and Marketing Strategy

Professional Photography:

  1. High-quality photos and virtual staging made the online listing shine.

  2. The enticing online presence drove interest and visits to the property.

Full Staging and Refresh:

  1. We staged the home with updated furnishings and decor.

  2. A thorough refresh and deep cleaning ensured the property was immaculate.

Coming Soon Status:

  1. Marketing the home as "Coming Soon" built anticipation and excitement.

  2. This strategy generated buzz and heightened interest.

Open House Event:

  1. The public debut was on a Saturday with a carefully planned open house.

  2. Live jazz music set a serene ambiance in the backyard.

  3. Refreshments were provided, and visitors were encouraged to enjoy the music and view.

Community Involvement:

  1. Local neighbors were invited to increase traffic and engagement.

  2. The friendly local community made potential buyers feel welcome and at home.

Results

Veronica Mejia

Thanks to Veronica Mejia's expert representation and our innovative strategies, the home sold just days after the first open house, achieving nearly $200,000 over the asking price. Key success factors included:

  1. An enticing online experience.

  2. A memorable in-person experience.

  3. Strong community support and involvement.

This sale showcases the power of strategic marketing and thorough preparation. Remember, Marketing and Selling Strategies Matter. But It All Starts with Who You Hire to Represent You! Veronica Mejia and her team proved that with the right approach, any challenge can be overcome, leading to outstanding results.

Photo Gallery

Launch Slideshow


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FULL-SIZE PHOTOS

Video Tour

3D Tour

Location

Veronica Mejia

Veronica Mejia

DRE # 01223093

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